Embodied Shopping
Summary
The project aimed to address common issues faced by grocery shoppers, such as long checkout lines, crowded stores, and the need for better price transparency. Through interviews and observations, we identified key pain points and proposed innovative solutions, ultimately focusing on a grocery cart that doubles as a self-checkout system to streamline the shopping experience.
Project Goals
Improve Shopping Efficiency
- Reduce time spent in checkout lines.
Enhance User Experience
- Provide real-time price and tax information.
- Minimize human interaction for those who prefer it.
- Ensure accessibility for disabled and elderly shoppers.
- Improve store navigation and item location.
List Of Methods We Used
Investigation/Observation
- Conducted interviews with shoppers.
- Observed shopping behaviors and checkout processes.
Interview Questions
- Frequency of grocery shopping.
- Time spent in grocery stores.
- Preferred stores for shopping.
Interview Transcripts
- Documented responses from multiple shoppers.
- Identified common pain points and preferences.
- Analyzed feedback on current shopping systems.
Idea Generation
- Brainstormed potential solutions.
- Evaluated pros and cons of each idea.
- Refined ideas based on feasibility and user needs.
Key Findings
Common Pain Points
- Long checkout lines.
- Crowded stores and slow restocking.
User Preferences
- Preference for in-person shopping over delivery.
- Desire for better price transparency including tax.
Final Solution
- Grocery cart with integrated self-checkout system.
- Digital interface for scanning items and displaying total price.
Personal Contributions
Interview Designn
- Developed interview questions to gather relevant data.
Observation Analysis
- Conducted and analyzed observations in grocery stores.
Idea Refinement
- Evaluated and refined proposed solutions.
Prototype Development
- Assisted in designing the grocery cart prototype.
Video Script
- Compiled the video script.
